Forum: General / Tell

3 Things to Look for When Hiring a Business Plan Writer
By Barba
On Tue Dec 24, 2019 03:55 AM

I’ve been quite vocal with my concern that farming your business plan out is usually a bad idea.

A business plan is not a one-time task—it’s an ongoing practice. The writing, formatting, and cosmetics of a business plan are nowhere near as important as its contents (though they’re still important); and its contents should change often. Real companies with real business plans review and revise them often.

See Also: How to Write a Business Plan
Be aware of common pitfalls
The underlying reason for my caution on the topic of outsourcing the writing of your business plan is the confusion about what makes a business plan successful. Some people think it’s about the paper itself, or even the writing. But these are not the all-important factors.

For example, my article My Worst Ever Business Plan Engagement tells a true story of smart entrepreneurs with a solid business plan not getting funded because they didn’t know the plan by heart.

So, before you dive headfirst into finding someone to write your plan, read these two articles: 10 Questions to Ask Before Hiring a Business Plan Writer, and Business Plan Writing Can’t Perfume a Pig.

I had to explain this earlier this month, in response to a question on “How do I make an impressive business plan?”

Make no mistake, it’s the business that’s impressive or not; it isn’t the business plan.

A business plan is impressive when it combines a credible team with an attractive market, plus differentiators, barriers to competition, good product-market fit, some proprietary secret sauce.

The best you can do with the writing and formatting and such is keep that all out of the way, so it doesn’t interfere with the content.

Start by doing your own planning
Like everything else in business, the planning process should adhere to the general business principle of getting a return on investment of time and effort, as well as money. Before you go for outside help, focus on the business purpose.

If your business plan is to help you manage better by setting strategy, tactics, milestones, metrics, and essential projections, tracking results and revising often, then the keys to success with that task are not related to what you normally get by having an outsider do it for you.

See Also: How to Develop Your Business Strategy
If, on the other hand, you have a business plan event, in which a business plan is a requirement for a loan, investor, divorce settlement, strategic ally, or some other outsider, then in that case maybe you do have a business need to go beyond the basics and formalize a plan with well-written summaries, descriptions, and so forth. As always in business, form follows function. So first, you decide what you really need, for real business purposes.
re: 3 Things to Look for When Hiring a Business Plan Writer
By LesterDBurnett
On Thu Dec 26, 2019 04:09 AM
Edited by LesterDBurnett (333675) on 2019-12-26 04:10:42 add new
Edited by LesterDBurnett (333675) on 2019-12-26 04:11:17 add new
Thanks for these three tips it is very helpful for me because I am looking for some professional business plan writers to make a good plan for my business. Now I will make sure your things when I will hire any writer. By doing this I saved myself from any fraud.


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