daninqueen: retail in my studio is marked up 100% as is customary in my area. I have never marked up costuming because I have never needed it to be profitable. Since some children have three or more costumes for one performing arts recital I didn't want to place a markup on those. I make my money in tuition, recital ticket sales and retail and have done wonderfully financially that way. My new dance teacher has 12 years of experience but never ran a studio. She said it is customary to mark up dance costumes but she wasn't sure to what percentage or amount. She was sure it wasn't 100% and I think that at what they cost 100% would be more than I'd be willing to mark them up. I was simply asking for some advice so I don't know where the animosity is coming from. However, if my questions are unwelcome I won't ask any here again.