Let me explain this first.
The Dutch army has a campagne to attract new people. They have videos on TV showing young people in a certain situation. After their response/action, one of two boxes in the left upper corner fills: "fit" or "not fit". For the army they mean.

They are looking for people with a certain attitude, personality, mentality.
Some examples of these a commercials:
geschikt = fit, suitable
ongeschikt = not fit, not suitable
www.youtube.com . . .
The fun part is of course to find the right answer before a box is filled.
www.youtube.com . . .
www.youtube.com . . .
www.youtube.com . . .
www.youtube.com . . .

You get it now, don't you?

Now they have an ad with a balletdancer in it. It's not a video, just a picture. I would love to see it some moving, but, I'll try not to complain. It's ballet in the media, that is important!

The text below says: "We want girls with perseverence".

So cool! Thanks for sharing this!