I'm doing a SWOT (Strength, Weakness, Opportunities, Threats) analysis for a pretend business for a group project for my first-year Marketing class and I'm finding the whole thing really daunting. I'm not sure how long it should be or how many points I should have for each section. The outline from the prof says the entire report should be 8-10 pages, but that is for the ENTIRE assignment including Micro/Macro Environmental scan, etc. which other group members have conducted.

Anyone have any advice for this?

Thanks!